Case Study – Ongoing Competitor Monitoring in Corporate and Investment Banking

Apr 3, 2017

An analysis of marketing activity in the Corporate and Investment Banking segment in South Africa.

Who?

The Corporate and Investment Banking arm of one of South Africa's 'big four' banks.

What?

The client wanted valuable insights on competitors and how they had delivered on their business strategies, marketing approaches and key industry trends.

Why?

BEI has a team of banking analysts who monitor and report on banking developments on a daily basis. BEI has a proven track record of providing insights to banking clients in the Corporate and Investment Banking sector.

So What?

The insights extracted from the analysis helped the client get an in-depth understanding of competitors value proposition, and competitors marketing approaches for the rest of Africa.