MARKETING & COMPETITOR INTELLIGENCE

POWER YOUR COMPETITIVE ADVANTAGE TODAY

ENHANCE YOUR STRATEGY

Butterfly Effect Intelligence has been monitoring the important things that are shaping the marketing and competitive landscape in South Africa and across Africa continuously for over 15 years.

We empower brands with an intimate knowledge of the market, marketing and competitive environment with insights that build the foundation for strategy that empowers sustained growth.

Enhancing decision-making and strategy formulation in a highly effective market and competitor-considered way sits at the heart of everything BEI does, our primary purpose is to help our clients develop strategies that are truly client-centric and built around their core competive advantage.

Our Solutions

WE WORK ACROSS INDUSTRIES WITH A PRIMARY FOCUS ON FINANCIAL SERVICES, QUICK SERVICE RESTAURANTS, RETAIL, LOGISTICS, HEALTH CARE AND MORE…….
MARKET INTELLIGENCE

MARKETING INTELLIGENCE

Identify disruptive and winning  communication:

 

  • Strategic & Tactical Communication Analysis
  • Competitor Lead Marketing Intelligence Models
  • Events Analysis
COMPETITOR INTELLIGENCE

COMPETITOR INTELLIGENCE

Build Competitive Advantage:

 

  • Market Monitoring
  • Competitor Analysis & Benchmarking
  • Landscape Analysis
  • Themes & Trends Analysis
  • Topical Analysis
  • War Gaming
HARD-HITTING STRATEGIC RECOMMENDATIONS

RESEARCH & CONSULTING

BEI has research and consulting solutions and capability focused on providing actionable insights and recommendations to support results orientated, world-class strategic decision making.

Find out more

Our Clients

Nando's
4
5

Testimonials

This creates a high service and quality expectation – one which BEI has always exceeded. What we really value is the effort BEI makes to always understand our needs in every detail and to fine-tune/ adjust continually to always deliver relevant insights

Consumer and Market Insights Manager
Momentum

They have their finger on the pulse, are always professional and provide an excellent service. I would recommend them to any company who wants to understand what is going on in the market and wants to be forward thinking and innovative.

Research and Insights Manager
Nando’s

 I can take them into a meeting room full of bankers and they can meaningfully engage and hold their own. Few service providers have that kind of in-depth knowledge and understanding of what we do.

Head of Marketing CIB
Investec

They have a thorough understanding of the market, know what we are talking about, and are knowledgeable on the industry as a whole. I like the fact that they have an objective view point that challenges us and make us think.”

Head of Marketing Private Banking:
Investec

The benefit of working with them, first and foremost, is their competitor intelligence offer. This is vital to any organisation’s performance, and something that most areas do not have the time to adequately do

Head of Research and Insights: 
Old Mutual

BEI offers us a bird’s eye view, and is excellent at connecting the dots. Their Financial Services expertise is what sets them apart – I don’t think other service providers have that.”

Head of Consumer and Market Insights

Head of Consumer and Market Insights:
MMI