Deep-Dive Understanding

ENHANCE YOUR DECISION MAKING & STRATEGY FORMULATION

BEI has a wealth of knowledge on key topics and developments in the various sectors within financial services. We have developed criteria to help you benchmark your company’s client value proposition against that of your direct competitor set. This is usually delivered in the form of a once-off deep-dive analysis, based on client needs at a point in time.

 

Some examples of project topics include:

Competitor Analysis

Unpacking competitor’s client value proposition (segmentation, product, distribution, benefits, communication, client needs) to end clients in relation to other offerings within the market.

Strategic topics

Understanding and unpacking hot topics or key niche segments within the financial services industry and how various companies (locally and internationally) have geared themselves in line with these key topics. E.g. How companies are leveraging AI (Artificial Intelligence), Impact of millennials on the wealth segment, Niche segmentation, Corporate Consulting, Cyber insurance for commercial companies, the role of blockchain in financial services, the use of technology to drive engagement in emerging markets.

Analysis and benchmarking of loyalty programmes (local and international)

EXPLORE

Marketing Engagement Best Practice

ENHANCE YOUR DECISION MAKING & STRATEGY FORMULATION

Through years of tracking various company and marketing initiatives in the financial services market, we have developed a model which helps assess what makes a successful financial services marketing campaign/strategy. We have done this by analysing thousands of marketing initiatives across the financial services sector and then tying this back to published results and comments.

Explore

Insight Best Practice

MAXIMISE INSIGHT ENGAGEMENT WITHIN YOUR ORGANISATION

Through years of working primarily with financial services companies, we have developed a model which helps our clients build an effective, world-class insight function. This ensures relevant insight is available to key strategic decision-makers at the right time and to a level which can be actioned and implemented to enhance business performance.

Explore