Corporate
BUTTERFLY EFFECT INTELLIGENCE HAS EXTENSIVE EXPERIENCE IN UNDERSTANDING THE CORPORATE BANKING, EMPLOYEE BENEFITS AND COMMERCIAL INSURANCE MARKET.
Crucial elements to consider when building a compelling value proposition for your clients include:
A clear understanding of core industries in which the company wants to play. E.g. Power & Infrastructure, Real Estate, Marine logistics, etc.
A deep understanding of the unique needs and challenges faced by corporate clients operating in these core industries.
A thorough understanding of how to engage with potential clients through industry experts, key events, social media forums and thought leadership designed around hot topics dominating the conversation in the industry.
Understand how direct competitors are approaching the various corporate clients in core industries.
It is essential to have deep understanding of these core elements to design your own compelling value proposition based on what makes your core competitive advantage.
It is important to assess your competitors against the following attributes:
Strategy
The competitors past and future aspirations and key focus areas which define its core competitive advantage.
Segmentation
Unpack competitors core corporate segments and the value proposition offered to each client segment.
Brand Proposition
Understand the strength or weakness of your competitors brand and how this will influence various corporate clients.
Engagement
Understand how your competitor engages with clients, be it through industry experts, thought leadership, industry conferences, participation/sponsorship of key events, social media or traditional communication channels.
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How can BEI help you?
Deep Dive Understanding
BEI has over a decade of experience in the financial services environment, providing us with a clear picture of key developments and dynamics shaping the competitor landscape locally and globally and across the various sub-segments within financial services. Our benchmarking tools enable companies to compare their value proposition against their competitors, indicating areas of potential improvement.
Marketing engagement best practice
A decade of tracking marketing initiatives in the financial sector and correlating these initiatives with published results has enabled BEI to develop a model that assesses the strengths and weaknesses of a financial services company’s marketing strategy or individual campaigns. This model has been designed to provide companies with clear recommendations on how to advance their marketing approach and yield tangible results.
Strategic Monitoring
BEI track key strategic topics on your behalf, keeping your finger on the pulse of what is happening in the financial services industry, unpacking the strategic rationale behind developments. This frees you up to unpack the strategic implications for your company and take decisive action when required.
Insight best practice
Based on our experience and feedback from working with financial services companies, BEI has developed a model which helps clients build an effective insight function, ensuring relevant insight is available to key decision makers at the right time and to a level which can be actioned and implemented to enhance business performance.