An exclusive private bank.
BEI has over a decade of experience in marketing intelligence, with access to best practice, and a wide network of sources.
BEI tracks loyalty programme development from around the world on an ongoing basis.
The client was looking to enhance its own loyalty programme by taking inspiration from the best performing loyalty programmes from around the globe.
BEI unpacked the key elements of the most successful loyalty programmes run by the fast food chains, online bookstores, banks and airlines, among others.
Using the insights provided from BEI, the bank was able to take inspiration from leading loyalty programmes from around the world to successfully redesign their own loyalty programme.