2017 Trends: Gamification

January 30, 2018

Gamification is the process of using “gaming” elements in a non-gaming setting. People often think that gamification means creating something new, however, it is about amplifying the effects of something that already exists, by adding in the fun elements of gaming. Within insurance, gamification offers the greatest potential value in the realm of consumer engagement.

The urge to compete against one another also serves as a great learning tool that enables faster learning and greater memory.

At the centre of trends, gamification is a powerful lever for insurers and insurance agents seeking to enrich digital experiences and adopt new customer-centric business models.

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