Commerce becomes contextual

Apr 10, 2019

Dramatic changes in technology, consumer demands and regulations are redefining the financial services sector. Increasing access to affordable and more powerful devices is driving convenience to a new level, giving rise to trends such as Contextual Commerce. These changes are forcing incumbents and challengers to partner and innovate as never before. Besides focusing on partnerships, financial services firms are leveraging on new technologies, to respond effectively to emerging opportunities and consumer demands.

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Butterfly Effect Intellignece article - Commerce becomes contextual