From using Virtual Reality (VR) to improve customer service, to offering lifestyle-based insurance for tech-savvy and fitness-conscious individuals, the next generation of insurers will reshape traditional insurance models with the introduction of smarter technology and smarter insurance. Gone is the old way of offering insurance. If you don’t have a digital strategy in place for your business, the reality is that your business will get left behind.

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January 2018 saw insurers join forces with InsurTech players, as well as banks and specialised software and solution providers to gain a first-mover advantage in identifying and capitalising on emerging consumer and technology trends. What’s more, insurers are increasingly developing on-demand solutions to satisfy consumers’ insurance needs, taking a mobile, personal and flexible approach to gaining a competitive advantage.

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November 2017 saw insurers empower intermediaries by launching mobile solutions to help and support business growth and reach a broader audience. What’s more, insurers are increasingly adopting new technologies, such as the cloud and mobile apps, to offer customers more accessible solutions as a means to gain greater exposure to potential customers and bringing solutions to under penetrated markets in no time.

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Dramatic changes in technology, consumer demands and regulations are redefining the financial services sector. Increasing access to affordable and more powerful devices is driving convenience to a new level, giving rise to trends such as Contextual Commerce. These changes are forcing incumbents and challengers to partner and innovate as never before. Besides focusing on partnerships, financial services firms are leveraging on new technologies, to respond effectively to emerging opportunities and consumer demands.

(Photo by Stephen Kraakmo on Unsplash. Thank you!)

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While the insurance industry has been slow to transition to a digital world, chatbots offer a quick and easy way to begin delivering the services that 21st century customers demand. Chatbots are fast and efficient, and customers can interact with them in the way they are most comfortable – via whatever smartphone they have in their pocket.

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Let’s face it, we want whatever we want when we want it, right? And the less people we have to deal with to get it, the better. More and more insurers are incorporating this strategy into their product offerings and the demand for simple, fast insurance solutions is continuously growing.

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