What?

The client was underrepresented in the private equity space and was searching for possible acquisition targets. They required a thorough investigation of the customer value propositions (CVP) of 21 international private equity investment companies.

So What?

BEI provided the client with a detailed analysis of these companies which was used to put together a shortlist of potential acquisition targets based on their cultural fit and brand strength.

What?

The client wanted to unpack how the rebranding of a large global competitor could impact its home market. Butterfly Effect Intelligence unpacked the competitors approach elsewhere in the world with the aim of identifying what the most likely approach would be in the client’s local market.

So What?

This project provided the client with a thorough understanding of the competitors next moves in their home market. The client was able to design a pre-emptive strategy to mitigate threats and take advantage of the opportunities identified in the study.

What?

The client was looking to enhance its own loyalty programme by taking inspiration from the best performing loyalty programmes from around the globe.

BEI unpacked the key elements of the most successful loyalty programmes run by the fast food chains, online bookstores, banks and airlines, among others.

So What?

Using the insights provided from BEI, the bank was able to take inspiration from leading loyalty programmes from around the world to successfully redesign their own loyalty programme.